This technology company is a leader in food manufacturing and food safety software systems. They have established products and technology that reduce waste, improve productivity, and provides compliance with FDA Traceability Requirements to the Food, Beverage, Baking, Nutraceutical, and Chemical wholesale manufacturing industries. Wal-Mart, Costco, Trader Joe’s and other large chains require their food suppliers to implement and use this technology. Fortune 500 companies have made this company's products the standard for their facilities.
This company's product and proprietary technology is unique and far superior to competitors in that it is scalable, utilizes modular components and DOES NOT require hundreds of programming hours to implement. These factors lower the final cost and shorten the ROI for customers. The company’s systems handle from the receiving of ingredients, product processing through shipping and warehousing, lot traceability, food safety, quality assurance, equipment efficiency and maintenance. Their software implementation is low cost, with an ROI of only 3-6 months. It provides customers with better control of the entire manufacturing process, yet it’s modular so the customer can buy the pieces for that solutions they need and then expand it later to a full ERP system.
The company sells to end users (manufacturers) and VARs (value added resellers). They market through internet, trade shows and customer references. The company has found the key to their success is to establish their products as the “Corporate Standard” among the nationally known Fortune 500, “Blue Chip” Food, Bakery, Beverage, Nutraceutical, and Chemical manufacturing companies.
Revenues come from software sales, associated computer hardware and license/support contracts. They compete against companies such as Rockwell, Invensys, GE, Siemens and the like which require the expense and expertise of hundreds of hours of additional programming and have a very have high cost of implementation. As a recent example, they competed against Siemens, Invensys, and Rockwell to become the standard for a Fortune 500 company’s manufacturing process software systems for all 33 of their plants. They were chosen unanimously by a committee of 6 VPs, 4 plant managers, and 10 plant operations managers. They have completed implementation of two plants.
The company’s future-plans include expansion of their product line with new software products, increase strategy of selling their flagship products to Systems Integrators (VARs) and expanding into foreign markets including Canada, Mexico and Europe.